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Professionals Reveal Their Search Failures, Successes

Professionals have a strange relationship with search engines. They use them for work and even find them to be an overall aid. But would they rely on search engines the way a surgeon would rely on a life-saving medical tool? Not likely.

A new survey of more than 1,000 professionals by Convera examines this question further, revealing the challenges that stand between search queries and relevant answers. For example:

  • Only 21 percent of professionals feel that their search query is always understood.  
  • Just one in 10 professionals always finds exactly what he or she is looking for on the first attempt.
  • About 70 percent admit getting sidetracked during the search process and end up on sites they didn’t expect to visit and are not relevant to their work. 
  • When searches do not return precise information, more than half of professionals believe the information they’re seeking exists, but they do not have the skills to find it.
  • One third of professionals will make decisions without all the facts they need after a series of search attempts fails to help them.
These are just a few of the key survey findings. Get the full report, THE SEARCH FOR PROFESSIONAL SEARCH - A Convera® Survey, 2006.
Published Tuesday, December 19, 2006 8:40 AM by JNorman
Attachment(s): Convera Professional Search Survey Summary 2006.pdf

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Search Engine Land: News About Search Engines & Search Marketing said:

Convera, an enterprise search company, commissioned an online survey of 1,000 U.S. "professionals" in publishing, advertising, marketing, healthcare, finance and government. The survey sought to determine work-related search behavior and corresponding
December 19, 2006 1:03 PM
 

Search Engine Roundtable said:

Brett Tabke posted a WebmasterWorld thread linking to a new survey by Convera that polled 1,112 professionals in various industries in November. The article is at The Enquirer by the AP and it reveals the following: Only 21 percent of...
December 28, 2006 9:19 AM
 

Marianne Sweeny said:

I am not at all surprised by these results. Anyone who has gone beyond the standard "known item search" will soon see that search engines do not really "understand" the nuances of language. A query on the Google Florida Update brings in links to hotels and restaurants in Floriday. The sidetracking issue is the most facinating for me. This concept was first explored in depth by Marcia Bates at the University of California Los Angeles School of Information as Berrypicking. Many searches start out as one one thing and, with the acquisition of knowledge elements or distractions of things of interest, soon interate into something completely different. Dr. Bates stipulates that most searchers will eventually return to their original quest despite site tracking into other areas.  

A relational content study did at my last workplace, a large software company located in Redmond Washington, supported this theory. After placing links on high visibility pages to content related to the topic, traffic to the destination pages went up substantially.
December 29, 2006 10:34 AM
 

eMedia Strategist Blog » said:

January 3, 2007 12:40 PM
 

Flawed Search Engines Still Draw People In | FathomSEO said:

April 25, 2007 9:00 AM

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